Contents

FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN

PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE

NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW

TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE?

2009: A BRAND MARKETER'S PRESCRIPTION

BOOZ & COMPANY / THE END OF TRADE SPENDING? HOW TWO NEW APPROACHES CAN RECOUP PROMOTION INVESTMENT

DELOITTE / SKINNY SALES: GETTING THE FACTS TO CUT THE FAT (OR JUSTIFY BUDGET)

SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS

SIEMENS / WINNING WITH INTELLIGENT INCREMENTAL INNOVATION

PRIVA TECHNOLOGIES / TIME TO APPLY ADVANCED TECHNOLOGY TO FOOD PROCESSING SAFETY

Columns & Departments

GMA PRESIDENT'S PAGE

MANAGING IN A TIME OF CHANGE

WHO'S WHERE, WEB SITE ACTIVE LINKS

GMA E-FORUM SPONSOR WHITE PAPERS

PROFESSIONALIZING TPM

GUEST COLUMN/MIKE KANTOR

MARKETING 'BRAND YOU' LIKE SHAMPOO

CHECKOUT

e-FORUM - 2009 Volume 11, No. 1 Index

e-FORUM - 2009 Volume 11, No. 1 - (Page Cover)

e-FORUM - 2009 Volume 11, No. 1 - Contents (Page 2)

e-FORUM - 2009 Volume 11, No. 1 - Contents (Page 3)

e-FORUM - 2009 Volume 11, No. 1 - Columns & Departments (Page 4)

e-FORUM - 2009 Volume 11, No. 1 - Columns & Departments (Page 5)

e-FORUM - 2009 Volume 11, No. 1 - Columns & Departments (Page 6)

e-FORUM - 2009 Volume 11, No. 1 - Columns & Departments (Page 7)

e-FORUM - 2009 Volume 11, No. 1 - Columns & Departments (Page 8)

e-FORUM - 2009 Volume 11, No. 1 - Columns & Departments (Page 9)

e-FORUM - 2009 Volume 11, No. 1 - BOOZ & COMPANY / THE END OF TRADE SPENDING? HOW TWO NEW APPROACHES CAN RECOUP PROMOTION INVESTMENT (Page 10)

e-FORUM - 2009 Volume 11, No. 1 - BOOZ & COMPANY / THE END OF TRADE SPENDING? HOW TWO NEW APPROACHES CAN RECOUP PROMOTION INVESTMENT (Page 11)

e-FORUM - 2009 Volume 11, No. 1 - BOOZ & COMPANY / THE END OF TRADE SPENDING? HOW TWO NEW APPROACHES CAN RECOUP PROMOTION INVESTMENT (Page 12)

e-FORUM - 2009 Volume 11, No. 1 - BOOZ & COMPANY / THE END OF TRADE SPENDING? HOW TWO NEW APPROACHES CAN RECOUP PROMOTION INVESTMENT (Page 13)

e-FORUM - 2009 Volume 11, No. 1 - BOOZ & COMPANY / THE END OF TRADE SPENDING? HOW TWO NEW APPROACHES CAN RECOUP PROMOTION INVESTMENT (Page 14)

e-FORUM - 2009 Volume 11, No. 1 - BOOZ & COMPANY / THE END OF TRADE SPENDING? HOW TWO NEW APPROACHES CAN RECOUP PROMOTION INVESTMENT (Page 15)

e-FORUM - 2009 Volume 11, No. 1 - DELOITTE / SKINNY SALES: GETTING THE FACTS TO CUT THE FAT (OR JUSTIFY BUDGET) (Page 16)

e-FORUM - 2009 Volume 11, No. 1 - DELOITTE / SKINNY SALES: GETTING THE FACTS TO CUT THE FAT (OR JUSTIFY BUDGET) (Page 17)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 18)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 19)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 20)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 21)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 22)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 23)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 24)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 25)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 26)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 27)

e-FORUM - 2009 Volume 11, No. 1 - FROM VULNERBLE TO VALUABLE: HOW INTEGRITY CAN TRANSFORM A SUPPLY CHAIN (Page 28)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 29)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 30)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 31)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 32)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 33)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 34)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 35)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 36)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 37)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 38)

e-FORUM - 2009 Volume 11, No. 1 - SAP / COLLABORATIVE DEMAND & SUPPLY PLANNING: INTEGRATED DEMAND MANAGEMENT BRIDGE TO SUCCESS (Page 39)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 40)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 41)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 42)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 43)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 44)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 45)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 46)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 47)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 48)

e-FORUM - 2009 Volume 11, No. 1 - PUTTING TOGETHER STRATEGIC TRADING PARTNERSHIPS FOR COMPETITIVE ADVANTAGE (Page 49)

e-FORUM - 2009 Volume 11, No. 1 - SIEMENS / WINNING WITH INTELLIGENT INCREMENTAL INNOVATION (Page 50)

e-FORUM - 2009 Volume 11, No. 1 - SIEMENS / WINNING WITH INTELLIGENT INCREMENTAL INNOVATION (Page 51)

e-FORUM - 2009 Volume 11, No. 1 - SIEMENS / WINNING WITH INTELLIGENT INCREMENTAL INNOVATION (Page 52)

e-FORUM - 2009 Volume 11, No. 1 - SIEMENS / WINNING WITH INTELLIGENT INCREMENTAL INNOVATION (Page 53)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 54)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 55)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 56)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 57)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 58)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 59)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 60)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 61)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 62)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 63)

e-FORUM - 2009 Volume 11, No. 1 - NEGOTIATING WITH YOUR ASIAN SUPPLIERS: BE CAREFUL WHAT YOU ASK FOR—& HOW (Page 64)

e-FORUM - 2009 Volume 11, No. 1 - PRIVA TECHNOLOGIES / TIME TO APPLY ADVANCED TECHNOLOGY TO FOOD PROCESSING SAFETY (Page 65)

e-FORUM - 2009 Volume 11, No. 1 - PRIVA TECHNOLOGIES / TIME TO APPLY ADVANCED TECHNOLOGY TO FOOD PROCESSING SAFETY (Page 66)

e-FORUM - 2009 Volume 11, No. 1 - PRIVA TECHNOLOGIES / TIME TO APPLY ADVANCED TECHNOLOGY TO FOOD PROCESSING SAFETY (Page 67)

e-FORUM - 2009 Volume 11, No. 1 - PRIVA TECHNOLOGIES / TIME TO APPLY ADVANCED TECHNOLOGY TO FOOD PROCESSING SAFETY (Page 68)

e-FORUM - 2009 Volume 11, No. 1 - PRIVA TECHNOLOGIES / TIME TO APPLY ADVANCED TECHNOLOGY TO FOOD PROCESSING SAFETY (Page 69)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 70)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 71)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 72)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 73)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 74)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 75)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 76)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 77)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 78)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 79)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 80)

e-FORUM - 2009 Volume 11, No. 1 - TRADE PROMOTION PREDICTIVE MODELING & OPTIMIZATION: SMOKE OR SUBSTANCE? (Page 81)

e-FORUM - 2009 Volume 11, No. 1 - 2009: A BRAND MARKETER'S PRESCRIPTION (Page 82)

e-FORUM - 2009 Volume 11, No. 1 - 2009: A BRAND MARKETER'S PRESCRIPTION (Page 83)

e-FORUM - 2009 Volume 11, No. 1 - 2009: A BRAND MARKETER'S PRESCRIPTION (Page 84)

e-FORUM - 2009 Volume 11, No. 1 - 2009: A BRAND MARKETER'S PRESCRIPTION (Page 85)

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e-FORUM - 2009 Volume 11, No. 1 - 2009: A BRAND MARKETER'S PRESCRIPTION (Page 88)

e-FORUM - 2009 Volume 11, No. 1 - 2009: A BRAND MARKETER'S PRESCRIPTION (Page 89)

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