A BRAND

MARKETER’S

PRESCRIPTION FOR

2009

Trends emerging today will inspire the products and services that savvy CPG

companies will be selling when the economy recovers in 2010, 2011 and

2012. Here are nine key consumer needs, desires and directions to consider

and factor into your innovation efforts.

By Laurence Knight, Founder / Principal, and Carol Davies, Strategic Consumer Marketer

FLE TCHER KNIGH T