product lifecyle management
Winning with
Intelligent Incremental Innovation
A breakthrough new product is every company’s desire — but the
reality is that line extensions and product refreshes are CPG’s bread and
butter. Executing these efficiently and effectively can be the difference
between profit and loss in a tough market. Here’s how smart companies
win the incremental innovation game.

Daniel J. Staresinic
Worldwide Director,
Consumer Products and Life Sciences
Siemens PLM Software