Thought Leader White Papers
THE END OF TRADE SPENDING MAY BE ON THE HORIZON, BUT ITS DEMISE IS NOT OCCUR-
RING FAST ENOUGH
for most CPG executives. Manufacturers sink as much as 28 per-
cent of gross sales in trade spending in combination with other customer spend.
www.booz.com
Now, two changes in the way manufacturers are approaching their trading partners mean that the days of trade spending as a losing investment may be giving way to an era in which trade investment is a win-win.
DELOITTE / SKINNY SALES:
GETTING THE FACTS TO CUT THE FAT (OR JUSTIFY BUDGET)..................................16
WITH CONSUMERS RESISTING COST INCREASES, COMPANIES HAVE LITTLE CHOICE BUT TO HOLD THE LINE ON PRICES
. In this environment, what do you do? The average sales organization can find ways to streamline. Here are three key steps to take that will help you improve your sales efficiency and emerge stronger when the economy turns.
www.deloitte.com/us/consumerproducts
TO ENABLE CP COMPANY SUCCESS, TODAY’S DISPARATE DATA
STREAMS NEED TO BE INTEGRATED AND HARMONIZED
to support
a powerful, shared decision support “bridge” –– one that connects internal functions and trading partners. What action steps are needed to overcome the dual gravitational drag of today’s supply network disconnect –– lack of visibility and long lead times?
www.sap.com
A BREAKTHROUGH NEW PRODUCT IS EVERY COMPANY’S DESIRE –– but the reality is that line extensions and product refreshes are CPG’s bread and butter. Executing these efficiently and effectively can be the difference between profit and loss in a tough market. Here’s how smart companies win the incremental innovation game.
www.siemens.com/plm/brand
TO FOOD PROCESSING SAFETY.........................................................................................65
TODAY, FOOD INDUSTRY EXECUTIVES ARE BEING DRIVEN TO DIS-
TRACTION BY A SHARPLY ESCALATING NUMBER OF FOOD SAFETY INCIDENTS
. According to some estimates, in 2007 more than 4,000 product recalls were administered by regulatory agencies, up from fewer than 500 in 2000. How did we get here? What can be done?
www.priva-tech.com
References:
http://www.deloitte.com/us/consumerproducts
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