Integrated Demand Management:
THE BRIDGE TO FUTURE SUCCESS
Like a suspension bridge, Cp Companies Can defy gravity.
to support a soaring bridge, innumerable thin steel wires are integrated into powerful
cables strong enough to suspend a smooth roadway through the sky –– one that
carries you swiftly and easily across challenging or otherwise impassable terrain.

Likewise, to enable Cp company success, disparate data streams are integrated and harmonized to support a powerful, shared decision support “bridge” –– one that connects internal functions and trading partners, brings visibility to each player in the supply network, enables true collaborative demand and supply planning, and drives efficiency and effectiveness.

What action steps are needed to overcome the dual gravitational drag of today’s
supply network disconnect –– lack of visibility and long lead times –– and build
a strong, flexible bridge to success in a demand-driven world?

Joerg Koesters

Director - Consumer Products

Industry Solution Marketing

SAP AG