MAY A COMPANY THAT POWERS DELIVERY VEHICLES WITH ETHANOL
CLAIM TO BE “ENVIRONMENTALLY FRIENDLY” when soaring demand for ethanol
feedstock is leading to clear-cut deforestation of the Amazon? May a food store that ceases
using plastic grocery bags claim it has struck a blow for “sustainability” when, according
to the EPA, paper bags generate 70 percent more air pollutants and 50 times more water
pollutants than plastic, are slower to degrade, take up more space in landfills, and require
more energy to produce, transport, and recycle? What are the legal ramifications?
By Reed D. Rubinstein, Greenberg Traurig, LLP

FORUM GMA CENTENNIAL SPECIAL ISSUE PART 2 CPG AWARDS 2008

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10/7/08 12:42:25 PM