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Just as ERP was conceived in the 1990s to unify materials planning,
purchasing, financial transactions, accounting and reporting into
streamlined transactional processes, PLM IS DESIGNED TO STREAMLINE
AND CONTINUOUSLY IMPROVE THE PROCESSES OF DEFINING, DESIGNING,
PRODUCING, AND INNOVATING PRODUCTS. Here’s an overview of the
experiences and PLM benefits reported by consumer companies to date.

By Marc Halpern, Peter Bambridge & Dale Hagemeyer Gartner, Inc.

FORUM GMA CENTENNIAL SPECIAL ISSUE PART 2 CPG AWARDS 2008

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10/7/08 10:52:26 AM