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BY CAROL FENSHOLT

‘Cheeramids’

‘CEREALISM’

ATTENTION, ALL CPG ART COLLECTORS,

THIS NEW SCHOOL’S FOR YOU!

REALISM, IMPRESSIONISM, SURREALISM WHY SETTLE FOR THESE AND OTHER OLD-STYLE SCHOOLS when there’s a fresh new one that perfectly reflects your deep commitment to CPG? Yes, it’s “cerealism,” a new one-man movement that turns corn pops into pop culture. The artist is photographer Ernie Button (self-portrait at left). The medium is cereal. And the message? Cereal is not just for breakfast anymore; it’s a cultural phenomenon.

www.erniebutton.com

Only because we see it every week do we take the supermarket cereal section for granted, Ernie observes. Says he: “The cereal aisle has become a cornucopia of colors with marshmallows that resem-