Who is this woman?

SHE LISTENS TO

ALTERNATIVE SOUL.

SHE OWNS 23 SHADES OF LIPSTICK

PURCHASED AT DRUG AND GROCERY STORES.

SHE HAS TWO ONLINE PROFILES.

SHE STOCKS UP ON DIET SHAKES EVERY JANUARY.

SINGLE, COLLEGE EDUCATED, WHITE COLLAR HAS RECEIVED THREE PROMOTIONS IN TWO YEARS.

She Shops In Store 1502 Twice A Week

And she might be your most important consumer.

Nielsen helps you identify your highest-value consumers, and helps them find your products on the shelf. We integrate

industry-specific data, consumer insights and analytic tools that shape your marketing activities to optimize sales. Our category

management solutions deliver unique and actionable shopper insights that help you drive value in and around each store.

Call Nielsen, the global leader in consumer intelligence and retail measurement service. We’ll work with you to develop tactics

that bring new consumers into your stores as loyal, repeat shoppers. 1-800-988-4226.

Nielsen.com

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