FCPG MARKETING TODAY:
Time to rightthe
unnel?
‘What does our brand really add besides cost?’ This, says

marketing expert Don Schultz, is the core question for CPG companies,

now that the pressure is truly on –– of rising costs, recession, new media

choices to make, consumers who refuse to hear or heed our messages to

spend on our products. Says he: It’s time to stop stuffing the wrong

end of the funnel with products and marketing messages,