Getting

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How your company can break out of the incremental innovation trap.

WITH COMPETITION IN THE MARKETPLACE
INCREASING, HIGH MARGINS HARDER TO SUS TAIN,
AND EARNINGS GROWTH MORE CRITICAL EVERY
QUAR TER, it behooves every company to try to boost return on
its innovation investments. Yet despite launching tens of thousands
of products every year, the consumer packaged goods industry has
long struggled to develop true breakthrough innovations.
Here, Alex Kandybin, a vice president at Booz & Company
who regularly advises consumer goods companies on improving
innovation, OFFERS CONCRETE SUGGESTIONS ON
ACHIEVING BREAKTHROUGH OFFERINGS.