empower your brands

Trade Promotion Optimization: Enabling

PROFITABLE REVENUE GROWTH, RETAIL COLLABORATION
INTEGRATED DATA. It’s the difference between
collaboration and conflict.

ON AVERAGE, ONLY 10-20% OF ALL PROMOTIONS DELIVER REAL GROW TH FOR CP MANUFACTURERS, according to IBM Global Business Services.

Trade Promotion Optimization ■ provides CP companies with a process that facilitates sustainable _{collaboration with retail partners. ■}

Why? You don’t get what you don’t measure –– and today, a full 70% of companies fail to accurately measure the effectiveness of promotions. This number increases to almost 90% when considering the impact of promotions at the local store level.

RESULT: PROFITABLE REVENUE GROWTH.

That’s why, in the next year, TPO processes will become a significant part of every leading CP manufacturer’s CRM capabilities.

Model baseline volumes and incremental lift

Model categories and marketing campaigns

■ Simulate promotions based on pricing and tactical promotion information

■ Model promotions –– and entire plans –– based on specific performance objectives

THE PROBLEM: Companies suffer from inconsistent planning horizons and a lack of visibility to local store level execution data. This poor visibility, disconnected processes and disparate data result in loss of promotion effectiveness.

THE SOLUTION: Today, CP leaders are turning to Trade Promotion Optimization (TPO).

TPO solutions integrate relevant data and provide forward-looking predictive capabilities, allowing users to enhance promotion performance and budget effectiveness.

Today, CAS is the only enterprise-wide CRM solution that fully integrates data and processes from customer business planning to trade funds management to trade promotion optimization to field sales execution.

Our TPO solution focuses on the data and the integration of data across demand-side processes. CAS leverages existing data from past promotions and external sales data to accurately predict promotional performance for future events.

With CAS TPO, you can:

The CPWerx Trade Promotion Optimization engine enables you to compare multiple parameters against one another, deriving scenarios based on specific criteria (tactics, products, time frame, etc.).

In short, it tells you what you need to know so that you can execute the best promotion for you and your retail customer.

CPWerx TPO. It’s your best choice because it makes you the best collaboration partner! ■

www.cas.com