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CHOOSING A

TRADE PROMOTION

MANAGEMENT

SOLUTION:

KEY FACTORS

TO CONSIDER

IT’S TIME FOR EVERY CPG PLAYER TO WEAN ITS PEOPLE OFF THE EXCEL
SPREADSHEET, and to graduate to professional trade promotion management.
Yes, with any TPM package out there come warts. But that’s no excuse for
inaction. So how do you decide which vendor and package is right for you?
KNOW THYSELF AND THY NEEDS, SAYS GARTNER’S DALE HAGEMEYER, AND
CONSIDER SEVEN KEY FACTORS.

Dale Hagemeyer, Research VP Manufacturing - Life Sciences and Consumer Goods, Gartner Industry Advisory Services, Gartner Inc.